Industry trends every fashion designer should know
Fashion designer is a complicated and talented profession whereby designers have two routes to take and those are either to become an entrepreneur and launch a brand or they can join an establish company and come up with designs for a company. However, new trends have come up that have combined these two approaches to entering the fashion design world.
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Some of the Industry trends every fashion design should know are
1. Use of social media
In this age of immediate information, social media is crucial for any brand. There are people who get influenced through social media and buy those products and clothes shown on them along with that people want to know the story behind the product and know details about the product, as a designer you should share your story with your target audience because it will help them to connect with the brand and buy it. As social media is one such platform used by everyone nowadays so promoting the work in social media site, the work of the fashion designer will be noticed and praised for it at the same time.
2. Teenagers prefer to buy designer products
Teenagers have a trendy consumer behavior as compared to elder generation. They have different taste and have great influence on how fashion companies are behaving in the market. A designer who want to succeed in the long run should take advantage of this segment of population. Teenagers are the one who are the key segment when it comes to trendy wear. They like to wear those clothes which are highly comfortable and extremely new in the market and wants that the product should be entirely different , so as a fashion designer one should know about the demand of the teenagers and should know their mindset when it comes to designing of clothes.
3. Upliftment of designers
Online usage that has increased rapidly gives designers an opportunity to gain from e-commerce. A designer can come up with stunning and beautiful design of clothes but they can’t be shown if they don’t have money to open up a manufacturing firm. Luckily some e-commerce and manufacturing platforms have filled this gap of designers. These platforms include Etsy and ROOY, which help new designers who cant manufacture their products but have something new and trendy in them and have something new in their design help them manufacture their products and gather audience to buy them and look extremely trendy. This help designers to show their design and get popular through some help.
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